Flair Hair
Scope of Work
Logo & Branding
Our Design Process
Brand Overview:
Established in 1999, Flair Hair Chennai has been a pioneer in the hair restoration industry, offering a comprehensive range of services from advanced surgical transplants to non-surgical treatments. With over two decades of experience, Flair Hair has built a reputation for excellence and innovation, providing customized solutions tailored to each individual’s unique needs. Our mission was to craft a brand identity that encapsulates Flair Hair’s commitment to restoring not just hair but confidence and well-being.
Strategic Approach
Logo Concept
The logo for Flair Hair Clinic is a sophisticated and meaningful emblem that encapsulates the clinic’s core values and mission. The design is centered around a flower bloom, with a plus sign symbolizing aid and a hair follicle at the center. This composition symbolizes the holistic and positive approach to hair restoration and wellness that Flair Hair Clinic embodies.
Flower Bloom:
Represents happiness and renewal, emphasizing the joy and satisfaction clients experience after successful treatment. It also signifies natural beauty and the clinic’s dedication to restoring confidence in their clients.
Plus Sign in Negative Space:
Denotes healthcare and aid, reflecting the clinic’s commitment to providing comprehensive and effective medical solutions for hair loss and restoration. It also suggests the all-encompassing support and aid provided by the clinic.
Hair Follicle in the Center:
Highlights the clinic’s primary focus on hair restoration and health, representing the cutting-edge technology and techniques used by the clinic.
Color Palette
The chosen color palette reflects Flair Hair’s professional and welcoming brand personality:
Typography
The typography complements the brand’s modern and professional image, with a combination of bold and light fonts for versatility in various communication materials.
IMPACT
The new brand identity for Flair Hair Clinic successfully captures their commitment to innovation, excellence, and personalized care. The sophisticated logo, harmonious color palette, and modern typography create a cohesive and compelling brand image. This rebranding not only enhances Flair Hair’s market presence but also strengthens their connection with clients, fostering trust and confidence in their services.
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Anna Nagar West Extension,Sector B, Chennai - 600101.