IMPCOPS
Indian Medical Practitioners
Co-operative Pharmacy and Stores Ltd.
Scope of Work
Social Media Management
Performance Marketing
UGC Campaigns
Photoshoot
Video production for ad campaigns - Regional Marketing
Our Design Process
Brand Overview:
IMPCOPS, acronym for Indian Medical Practitioners Co-operative Pharmacy and Stores Ltd., boasts an illustrious heritage dating back to its inception in 1944. Founded by luminaries in Indian Systems of Medicine, IMPCOPS epitomizes the ethos of “Service with Quality” and “Reasonability in Price” through its extensive repertoire of traditional medicinal formulations. With a venerable offline presence catering to medical professionals, government institutions, and the public, IMPCOPS recognized the imperative to transcend its conventional domain and embrace the digital paradigm to expand its market footprint.
Problem Identification:
In the wake of the global digital revolution, IMPCOPS faced a crucial challenge. IMPCOPS needed to bridge its rich offline legacy of 80 years with the digital world. Without a clear digital strategy, it missed out on online growth opportunities, limiting its market reach.
Strategic Solutions:
1) Content creation & it’s distribution to key customer touchpoints - DIGITAL :
A key part of our strategy involved creation of comprehensive content to communicate the brand’s commitment to quality and effectiveness and distributing it across digital touchpoints. By filling its online presence with carefully curated banners and videos, IMPCOPS aimed to translate its rich offline heritage into a tangible digital form, fostering consumer trust and strengthening brand reputation.
This enhanced user engagement and made navigation easier, providing visitors with an immersive and enjoyable digital experience.
2) Embracing Local Culture: IMPCOPS' Regional Meta Video Campaign:
Recognizing the cultural values of its target audience in Tamil Nadu, we launched a localized video ad campaign on Meta. This strategic move aimed to tap into the emotional power of regional dialects, & we sought to create a strong bond with the audience, overcoming cultural differences and building brand loyalty for IMPCOPS
Impressions: 6.5 Million+
Reach: 2.1 Million+
100% Videos plays: 1 Million+
3) Social Media Content and Visual Identity:
In line with our strategy to enhance the digital footprint, we launched an ambitious campaign to refresh its social media content and visual identity. By combining informative content with visually appealing designs, we aimed to foster a sense of community and connection among its online audience. Through carefully crafted posts, we sought to establish IMPCOPS as an authority in the medicinal field, positioning the brand as a leader in digital excellence.
IMPACT
Bottomline. Online Sales shot up from 3000 per month to 500000 per month in 30 days…
Continues to grow month on month at an average rate of 20 – 25%
The case of IMPCOPS highlights the essential need for traditional brands to adapt and venture into the digital world. By blending strategic foresight, technological expertise, and creative innovation, IMPCOPS demonstrates how tradition can thrive in the digital age.
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